Jump Start your Online Marketing
The world is now, more than ever, connected with convenience at our fingertips. People are discovering the world virtually and expecting to learn, experience and connect through their devices. Your online presence is one of the first things people consider about your company. You can make a great first impression right away with an interactive tour that demonstrates your brand’s personality and what you offer. Here is an ever-growing list of reasons why virtual tours are becoming a staple for businesses:
Show off your business personality – a tour is a great representation of your brand at first glance through an authentic, genuine channel. For example, if you own a store that has unique architecture that adds to the ambiance of your brand, virtual visitors will be able to get a taste of your brand effortlessly.
Increase transparency and trust as a brand – showing instead of telling, goes a long way in conveying openness and honestly. This is especially crucial for event spaces. A virtual tour let’s potential customers decide whether a space is suitable for them and by choosing your business, they know exactly what they are getting.
Give people what they want – People online have short attention spans, but you can capture their attention with the right content. People are attracted to content they can interact with, visualize and quickly understand. A tour addresses their needs resulting in stronger digital marketing results.
Let out-of-state prospects experience your business – Often overlooked, businesses with virtual tours open opportunities to prospects visiting from remote locations. Giving them the ability to tour your space helps them feel confident in the decision to visit you in person. This is also true for people who are local, but may have a hard time getting around, like seniors looking for a retirement community, or the disabled wanting to know if your place is right for them to visit.
Boost interest in your business – By investing in and publishing a tour just one time, you now have a digital tool that is constantly working for you to promote your business and increase interest online and in person.
High-quality content increases click-through rates – High quality photography, including 360s, matters in marketing compared to business that have no photos and gives you a leg up on competition that has yet to invest in a virtual tour.
Help customers make informed decisions – You most likely went into business to help people and you probably would like to give potential customers the tools they need to choose you. A virtual tour gives people a look inside your business during the crucial discovery phase.
The takeaway is that virtual tours are a form of passive marketing. This means it’s a one and done deal. It’s a one-time cost that brings many benefits from a digital marketing standpoint. To publish a tour in a myriad of places is simple, efficient and cost-effective. To learn more about how it works visit www.vrpropix.com/how-it-works/.
VRProPix will be happy to help you get started and make you look brilliant.