Q. “Is more advertising the answer”?
A. It can be, yes. If you increase your advertising spend, how do you showcase your space? Spending more on advertising can be a waste of resources if the ad lacks engagement. Marketing experts know that increased time spent on ads and web-pages equals more interest and opportunity. Rates of engagement that are at 3 seconds or less cost too much. You can increase that engagement rate by including visuals that make your customers “stick around”. HDR pictures and video alone will have customers clicking through at a faster rate than an immersive 360 experience:
- 5 times the rate of engagement than pictures or video
- Increased sales conversations and close rates
- Double onsite visits
- Increased organic sharing
- Advertise on social media platforms without changing the tour
“We make our customers look brilliant”